Shane 1 I applied it. After it set I had lots of white flakes. Luckily, I hadn't left for work so I was able to wash out my hair and change the product. This was mixed with a pomade.After work I tried the gel again but this time by itself. Still it flaked!! Waste of money!!The hold is hard but flexible as stated but I don't understand how people can use this since it flakes so fast.